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Making Your Podcast Standout By S. Housley Making Your Podcast Standout
By Sharon Housley
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.
After all it is the content that matters right? Well no, not exactly remember when black and white televisions could "kind of" tune into stations it was just a hazy effect. How many continued to watch the grainy or flipping screen. Rarely was the show so riveting did it hold the interest of the viewer. Unless of course the content was forbidden to young eyes (as in the playboy channel).
Sound Quality Matters
Having a decent quality microphone is critical to ensure that the audio recording is a quality recording. Filter out extraneous noises, or select a recording area that will not be Interrupted. Use recording software that will allow you to edit out audio snippets that are subpar. If you generally record in the same location a fixed mic is generally better. If you do field recording you will want to consider a cordless microphone.
Intro and Extro (Outro)
Using to introduce and end the podcast adds polish to the overall show. You can licensee rights to podsafe that will allow you to use in a royalty free capacity. If your show is popular you might find that the is linked to your show, as part of your brand, so you will want to choose it carefully. There are a number of podsafe directories where podcasters can purchase that is royalty free, meaning there would not be any recurring charges when using the in a podcast.
Theme Music
As with intro and outros, theme can add a level of professional to a podcast. It is illegal to use copyrighted in your podcast unless you own the copyright or license it through the proper channels. Consider visiting one of the podsafe directories to locate that is reflective of your show.
Edit
It is not enough to record the audio for a show. Polished podcasts are produced using audio editing software. The editing software allows podcasters the ability to filter unwanted noises and edit any dead air or parts of the show you dislike.
Catchy Relevant Name
Keep in mind that many listeners will find your podcast through a web page or search engine. Your podcasts title should be catchy and related to the podcasts content. The podcasts title should contain a slogan that conveys the general theme of the show.
Add iTunes Tags
The Apple iTunes Store has a huge audience. Podcasters can tap the iPod audience by adding the appropriate iTunes tags to their podcast. There are software applications that will walk you through the process of adding iTunes to podcast feeds. After adding the tags simply submit your podcast for inclusion in the iTunes Store. The listing should appear within a few weeks.
Spin-It
Podcasts are now a dime a dozen.
Cheap Trick in right royal do Legendary power-pop rockers to play headline show at prestigious London venue. Weezer N' Roses Weezer confirmed to open for Guns N' Roses. Crowdsurfer... the return Hey, guess what? Crowdsurfer is coming back! Stayed tuned... US movie box office chart Clones breaks $200 million mark, while Spider-Man climbs to number six on all time list. Movie news Robert Evans get a star; Spielberg receives doctorate from Yale; Lucas talks Indy 4; Keaton and Burton up for Beetlejuice 2; and Natalie Portman still rumoured to appear in Return Of The Jedi re-release. Polanski scores gold at Cannes Palme d'Or awarded to The Pianist. Music news Green Day call Shenanigans; London's Lost Weekend moves to Brixton; Alien Ant Farm cancel shows following crash. Music news Neil Young cancels London show; Alien Ant Farm in fatal bus crash; Blur singer to perform free show in London; Pixies release demo album. US movie box office chart Despite its flaws (and there are way too many to list), Star Wars Episode II unsurprisingly shot to the top of the charts this weekend, taking in an estimated $86 million. US movie box office chart Spidey remains on top of the charts, beating Star Wars Episode 1 as the fastest movie ever to make $200 million. Celebrity chit-chat Darth Vader is not gay. Movie news Claire Danes called up for T3; Verhoeven talks Robocop; Fincher to reincarnate Peter Proud; plus more… Live music news Counting Crows for London; Unwritten Law join No Doubt; Bunnymen for Guildford; and Andrew WK to open for the Chili Peppers. US movie box office chart Spider-Man crushes the competition with an astonishing $114 million opening weekend. REVIEW: Concrete Blonde The Palace, Hollywood, May 4th
In order to truly stand out the show needs a unique angle, a unique view, an interesting perspective, something different from all the other podcasts out there.
Logo / Image
Add an image to your podcast feed, the extra step will add a bit of polish to your show. Many podcatchers or RSS readers will display the image beside the podcast listing. The visual effect will make your podcast jump out of the list.
Understand Demographic
Who are Your Listeners? Understanding your audience will allow you to cater to them. Know the demographics of your target audience. A well-defined target audience will also help you find show sponsors or advertisers.
SEO for Podcasts
Optimize your podcast shows summary for search engines. Be sure to include keywords or related resources in the podcast feed. This will allow search engines to spider the text for words that relate to your podcast.
Transcript or Show Notes
Many podcasters neglect to include a show transcript, podcasters should consider including detailed show notes or a transcript of the show in the description of the podcast feed. If you display the feed this will increase the likelihood that those interested will find your show in the search engines and podcast directories.
Podcast Length
The show should only be as long as necessary, without being a rambling. Most listeners will have a limited amount of time to listen to podcasts, as a result they will be selective about what they listen to.
Keep it Regular
Create a recording schedule and stick to it, if you don't have time to do it properly then skip a show, your listeners will appreciate that you did not waste their time.
Podcasts are becoming more and more commonplace, distinguish your podcast by polishing it and properly publicizing it.
About the Author: Sharon Housley manages marketing for FeedForAll www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll www.recordforall.com audio recording and editing software.
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