|
Below, you'll find extensive information
on leading 1960s fads articles and products to
help you on your way to success.
Hospitality Marketing: A Remedy To Problems Of Hospitality Industry
By verena
This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.
Hospitality industry has a long evolutionary history. In older times, analysts suggest that the concept of this industry was initially known with a synonym, hotel industry. However in modern era the terminology of ‘Hospitality Industry’ is more common that comprises those businesses that provide services such as accommodation, food, and beverages to travelers seeking pleasure as well as those who travel due to business reasons (Gray & Liguori, 1996). Moreover it is argued that to some extend components of leisure industry such as cruise ships restaurants and to some lesser degree airlines are also considered part of hospitality industry as well (Papers4you.com, 2006).
Though the industry is assumed to be in nevr lasting demand but there are certain problems that this industry regularly faces. These problems may include uncertainty to the costs of even most economic source of energy, increased trend of problems in maintaining profitable food and beverage facilities, comparatively more increase in labor costs as compared to productivity, customer dissatisfaction due to increase in size and number of rooms as it is claimed to increase registration and other services process time and more importantly very high competition that induces heavy rate cuts to survive (Gray & Liguori, 1996).
Keeping these factors in view, in particular customer’s dissatisfaction and profit reduction, Lewis & Chambers (1989) asserts that hospitality industry historically did not realize importance of marketing and a remedy to industry’s problem is encapsulated in ‘hospitality marketing’, both in its foundation and practices. It was further asserted that in 1950s and 1960s, industry focused on technology and updating their telephone reservation systems. Similarly in 1970s and later, businesses were focused to increase assets and forgot the essence of industry, that is, ‘customer oriented service’.
It was suggested that players in hospitality industry should realize
China: Humiliation & the Olympics
After a century and a half of famine, war, weakness, foreign occupation, and revolutionary extremism, a growing number of Chinese have come to look to the Olympic Games as the long-heralded symbolic moment when their country might at last escape old stereotypes of being the hapless "poor man of Asia"; a preyed-upon "defenseless giant"; victim of a misguided Cultural Revolution; the benighted land where in 1989 the People's Liberation Army fired on "the people." In one grand, symbolic stroke, the
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=299049805"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=299049805" border="0"/></a></div>
The Battle for a Country's Soul
Seven years after al-Qaeda's attacks on America, as the Bush administration slips into history, it is clear that what began on September 11, 2001, as a battle for America's security became, and continues to be, a battle for the country's soul.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759767"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759767" border="0"/></a></div>
E.M. Forster, Middle Manager
In the taxonomy of English writing, E.M. Forster is not an exotic creature. We file him under Notable English Novelist, common or garden variety. Still, there is a sense in which Forster was something of a rare bird.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759766"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759766" border="0"/></a></div>
Bondage
On For Your Eyes Only: Ian Fleming and James Bond by Ben Macintyre, and four other books.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759765"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759765" border="0"/></a></div>
Scandal in Africa
With his ruthless seizure of power in the June 27 runoff election in Zimbabwe, following a well-organized campaign to intimidate and murder members of the opposition, Robert Mugabe joined Myanmar's military junta at the top of the list of the world's most despised dictators.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759764"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759764" border="0"/></a></div>
that hospitality product is different, that is in fact, something intangible that they are selling and as both product and reasons for buying it are different also different so it demands a different marketing strategy, something like hospitality marketing that requires customer centered hospitality need identification, specific segmentation & positioning and ‘the hospitality marketing mix’.
Such trend can be observed around the world (Papers4you.com, 2006). Food chains like McDonalds, Pizza Hut etc are now focusing on customer’s service and taste rather than focusing on their own brand name only. McDonalds in India, for instance, operates differently while focusing on the ‘vegetarian aspect’ of their tradition than McDonalds in USA where focus is more towards an easy accessible food facility.
Hence the discussion may conclude that hospitality industry provided ever needed services. Nonetheless it may face certain specific issues that can be counterattacked through industry specific ‘hospitality marketing’
References
Gray, W & Liguori, S, C, (1996), ‘Hotel and Motel Management and Operations’, Third Edition, Singapore: Prentice Hall Simon & Schuster (Asia) Pte Ltd
Lewis, R, C & Chambers, R, E, (1989), ‘Marketing Leadership in Hospitality- Foundations and Practices’, New York: Van Nostrand Reinhold
Papers For You (2006) "C/M/142. Dissertation. Measuring service quality in a Hotel", Available from http://www.coursework4you.co.uk/sprttrav6.htm [22/06/2006]
Papers For You (2006) "P/B/582. Benefits and problems of small hospitality businesses", Available from Papers4you.com [21/06/2006] Article Source: http://www.articlemap.com Copyright © 2006 Verena Veneeva. Professional Writer working for www.coursework4you.co.uk
|
|
We strive to provide only quality articles, so
if there is a specific topic related to 1960s
that you would like us to cover, please contact
us at any time.
And again, thank you to those contributing daily
to our 1960s fads website.
China: Humiliation & the Olympics
After a century and a half of famine, war, weakness, foreign occupation, and revolutionary extremism, a growing number of Chinese have come to look to the Olympic Games as the long-heralded symbolic moment when their country might at last escape old stereotypes of being the hapless "poor man of Asia"; a preyed-upon "defenseless giant"; victim of a misguided Cultural Revolution; the benighted land where in 1989 the People's Liberation Army fired on "the people." In one grand, symbolic stroke, the
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=299049805"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=299049805" border="0"/></a></div>The Battle for a Country's Soul
Seven years after al-Qaeda's attacks on America, as the Bush administration slips into history, it is clear that what began on September 11, 2001, as a battle for America's security became, and continues to be, a battle for the country's soul.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759767"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759767" border="0"/></a></div>E.M. Forster, Middle Manager
In the taxonomy of English writing, E.M. Forster is not an exotic creature. We file him under Notable English Novelist, common or garden variety. Still, there is a sense in which Forster was something of a rare bird.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759766"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759766" border="0"/></a></div>Bondage
On For Your Eyes Only: Ian Fleming and James Bond by Ben Macintyre, and four other books.
<div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759765"><img src="http://www.pheedo.com/img.phdo?x=6e08421f3c9c4587aae9e5d274376205&u=297759765" border="0"/></a></div>
|